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Exam 13: Creating Innovative Organizations

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Question 21

True/False

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Information richness measures the number of people a firm can communicate with all over the world.

A) True
B) False

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Question 22

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A company can reduce its costs using ebusiness to change its business processes.Which of the following represents an example of a company reducing its costs through ebusiness?

A) Creating an online travel reservation.
B) Ordering a product online.
C) Purchasing a book online and picking it up in the store.
D) Researching products to find the lowest price and visiting the store to purchase the item.

E) A) and B)
F) A) and C)

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Question 23

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What is information richness?

What is a program that runs within another application such as a website?

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

Which of the following is an example of a disruptive technology?

What is the Internet protocol web browsers use to request and display web pages using universal resource locators?

The Internet provides access to Internet information through documents including text, graphics, audio, and video files that use a special formatting language called HTML.

A URL is a program that runs within another application such as a website.

Many social media sites today allow you to customize your web address, for example www.facebook.com/Womenwithdrive.What is an alternate name for a web address such as www.apple.com?

What is the ability of an organization to tailor its products or services to the customers' specifications?

A universal resource locator (URL) identifies a URL address.

Universities were among some of the first users of the Internet.What was the Internet first called?

What identifies a URL address?

Which of the following is an example of a sustaining technology?

Ecommerce includes ebusiness along with all activities related to internal and external business operations such as servicing customer accounts, collaborating with partners, and exchanging real-time information.During Web 1.0, entrepreneurs began creating the first forms of ecommerce.

Which of the following would not be considered an advantage of ebusiness?

A disruptive technology is a new way of doing things that initially does not meet the needs of existing customers.

What refers to the creation of new kinds of intermediaries that simply could not have existed before the advent of ebusiness, including comparison-shopping sites such as Froogle and bank account aggregation services such as Citibank?

What is the address of a file or resource on the web such as www.apple.com?