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In the relational database model, what is a person, place, thing, transaction, or event about which information is stored?


A) entity
B) relationships
C) attribute
D) foreign Key

E) B) and C)
F) None of the above

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In terms of big data what is variety?


A) includes different forms of structured and unstructured data
B) includes the uncertainty of data, including biases, noise, and abnormalities
C) includes the scale of data
D) includes the analysis of streaming data as it travels around the Internet

E) B) and D)
F) B) and C)

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What is the process of analyzing data to extract information NOT offered by the raw data alone?


A) Data integrity
B) Data mart analysis
C) Data mining
D) Data extraction

E) B) and D)
F) C) and D)

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What focuses on forecasting future trends and producing insights using sophisticated quantitative methods, including statistics, descriptive and predictive data mining, simulation, and optimization?


A) big data
B) distributed computing
C) advanced analytics
D) data scientist

E) C) and D)
F) B) and D)

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Organizational information comes at the same level, formats, and granularities.

A) True
B) False

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What is speech analytics?


A) analyzes text flowing across the Internet, including unstructured text from blogs and messages
B) the process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
C) analyzes unstructured data to find trends and patterns in words and sentences
D) analyzes unstructured data associated with websites to identify consumer behavior and website navigation

E) All of the above
F) A) and B)

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What is the smallest or basic unit of information?


A) database management element
B) data element
C) data model
D) data integrity issue

E) B) and C)
F) A) and C)

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An information cube is the common term for the representation of multidimensional information.

A) True
B) False

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What is a prediction?


A) a statement about what will happen or might happen in the future, for example, predicting future sales or employee turnover
B) a statistical process that finds the way to make a design, system, or decision as effective as possible, for example, finding the values of controllable variables that determine maximal productivity or minimal waste
C) predictions based on time-series information
D) a statistical process for estimating the relationships among variables

E) A) and D)
F) A) and C)

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Define data mining, and explain the three common forms for mining structured and unstructured data.

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Data mining is the process of analyzing ...

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What is erroneous or flawed data?


A) dirty data
B) information cleansing
C) information Scrubbing
D) ETL

E) C) and D)
F) A) and B)

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Structured data is typically stored in a traditional system such as a relational database or spreadsheet and accounts for about 20 percent of the data that surrounds us.

A) True
B) False

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A data miner contains a subset of data warehouse information.

A) True
B) False

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Databases offer many security features including passwords to provide authentication, access levels to determine who can access the data, and access controls to determine what type of access they have to the information.

A) True
B) False

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Organizational information has three characteristics including levels, formats, and granularities.

A) True
B) False

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A data warehouse is a logical collection of information, gathered from many different operational databases, that supports business analysis activities and decision-making tasks.

A) True
B) False

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Which of the following asks users to write lines of code to answer questions against a database?


A) structured query language
B) relational query language
C) structured elements
D) data mining tools

E) A) and B)
F) A) and C)

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Association detection occurs when the user goes into an emotional state of over-analysis (or over-thinking) a situation so that a decision or action is never taken, in effect paralyzing the outcome.

A) True
B) False

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What is human-generated data?


A) has a defined length, type, and format and includes numbers, dates, or strings such as Customer Address
B) created by a machine without human intervention
C) data that humans, in interaction with computers, generate
D) not defined, does not follow a specified format, and is typically freeform text such as emails, Twitter tweets, and text messages

E) A) and D)
F) C) and D)

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Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse.Ensuring gender is referenced the same way is an example of ________.


A) information scaling
B) streamlining data points
C) standardizing information
D) standardizing protocols

E) A) and C)
F) A) and B)

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