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Exam 7: Implementation

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Question 31

Multiple Choice

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Social media and publicity are considered _________ media because social media users, news editors, and producers determine how stories are told and evolve in their respective media.

A) Inexpensive
B) Ad-hoc
C) Uncontrolled
D) Controlled

E) All of the above
F) A) and B)

Correct Answer

verified

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Question 32

Multiple Choice

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A social media director for a fast food restaurant Instagrammed a video of a celebrity eating and having fun at one of its locations. The video was so fun, it was liked by more than 50,000 people and commented on more than 1,000 times. This is an example of ____ media.

A) Earned
B) Shared
C) Owned
D) Paid

E) None of the above
F) A) and B)

Correct Answer

verified

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Question 33

Multiple Choice

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___________ is the process of affecting the online visibility of a website or web page in a web search's natural or organic results. This requires brands to offer useful information, design their site well, and build relationships with other sites that may link back to the brand's sight.

Heidi developed a campaign for Coca-Cola Company. She created the "Share a Coke" campaign where Coke released cans and bottles with people's names on them. It generated massive amounts of social media with people posting pictures of themselves with the sodas. This is an example of ________.

In addition to traditional editors and producers, today's ___________ are social media influencers, everyday media consumers, and even computer algorithms.