Question 1

What is a primary key?

Accepted Answer

A)  A field (or group of fields) that uniquely identifies a given entity in a table
B)  A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship among the two tables
C)  Characteristics or properties of an entity
D)  A field (or group of fields) that uniquely identifies a given attribute in a tableE) A) and B)
F) None of the above

Question 2

What move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts,controls,instruments,maps,time-series graphs,and more?

Accepted Answer

A)  Informing
B)  Infographics
C)  Data visualization Tools
D)  Business intelligence dashboardsE) B) and C)
F) A) and D)

Question 3

Time-series information is time-stamped information collected at a particular ___________.

Accepted Answer

The answer of Time-series information is time-stamped information collected at...

Question 4

Data visualization tools move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts,controls,instruments,maps,time-series graphs,and more.

Accepted Answer

A) True 
 B)False

Question 5

Identify the advantages of using business intelligence to support managerial decision making.

Accepted Answer

Many organizations today find it next to...

Question 6

Data warehouses can _____________ information like the example of gender.

Accepted Answer

The answer of Data warehouses can _____________ information like the...

Question 7

Within the beginning stage of the data warehouse models process,which of the following are included in the internal databases?

Accepted Answer

A)  Marketing,sales,inventory,and billing
B)  Data mart 1,data mart 2,data mart 3
C)  Competitor and industry information,mailing lists,& stock market analysis
D)  Marketing information,and stock market analysis numbersE) C) and D)
F) A) and B)

Question 8

Which of the following companies used analytical analysis to identify a correlation between storms and the increased sale of Pop-Tarts?

Accepted Answer

A)  7-Eleven
B)  Burger King
C)  McDonalds
D)  WalmartE) All of the above
F) None of the above

Question 9

Businesses collect a tremendous amount of _____________ information as part of their routine operations.

Accepted Answer

The answer of Businesses collect a tremendous amount of _____________...

Question 10

What is the role of a foreign key?

Accepted Answer

A)  It is a primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables
B)  It is a unique way to identify each record
C)  Is a field that uniquely identifies a give record in a table
D)  All of the aboveE) B) and C)
F) C) and D)

Question 11

Unstructured __________ does not exist in a fixed location and can include text documents,PDFs,voice messages,emails,and so on.

Accepted Answer

The answer of Unstructured __________ does not exist in a...

Question 12

What compiles all of the metadata about the data elements in the data model?

Accepted Answer

A)  Data entity
B)  Data element
C)  Data attribute
D)  Data dictionaryE) A) and C)
F) B) and D)

Question 13

What is the ultimate outcome of a data warehouse?

Accepted Answer

A)  Data goals
B)  Data relationships
C)  Data marketing
D)  Data martsE) B) and C)
F) A) and C)

Question 14

Which of the following statements is true?

Accepted Answer

A)  The more complete an organization wants to get its information,the less it costs
B)  The more accurate an organization wants to get its information,the less it costs
C)  The less accurate an organization wants to get its information,the more it costs
D)  The more complete and accurate an organization wants to get its information,the more it costsE) B) and D)
F) A) and B)

Question 15

What is a field that uniquely identifies a given record in a table?

Accepted Answer

A)  Foreign key
B)  Primary key
C)  Data mining key
D)  DBMS keyE) None of the above
F) C) and D)

Question 16

Infographics (information graphics)displays information graphically so it can be easily understood.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is not an example of an advantage to using the Web to access organizational databases?

Accepted Answer

A)  Web browsers are much easier to use than a computer based database
B)  The Web interface requires few or no changes to the database model
C)  It is cleaner and virus-free
D)  It costs lessE) A) and C)
F) C) and D)

Question 18

Zappos is an online shoe retailer,built its data-driven website catering to a specific niche market: consumers who were tired of finding that their most-desired items were always out of stock at traditional retailers.

Accepted Answer

A) True 
 B)False

Question 19

A content _________ is the person responsible for creating the original website content.

Accepted Answer

The answer of A content _________ is the person responsible...

Question 20

Data mining is the process of analyzing data to extract information not offered by the raw _______ alone.

Accepted Answer

The answer of Data mining is the process of analyzing...

Exam 6: Data: Business Intelligence

What compiles all of the metadata about the data elements in the data model?

Correct AnswerverifiedShow Answer

What is the role of a foreign key?

Correct AnswerverifiedShow Answer

What is a field that uniquely identifies a given record in a table?

Correct AnswerverifiedShow Answer

Which of the following companies used analytical analysis to identify a correlation between storms and the increased sale of Pop-Tarts?

Correct AnswerverifiedShow Answer

Businesses collect a tremendous amount of _____________ information as part of their routine operations.

Correct AnswerverifiedShow Answer

Unstructured __________ does not exist in a fixed location and can include text documents,PDFs,voice messages,emails,and so on.

Correct AnswerverifiedShow Answer

Data warehouses can _____________ information like the example of gender.

Correct AnswerverifiedShow Answer

Identify the advantages of using business intelligence to support managerial decision making.

Correct AnswerverifiedMany organizations today find it next to...View AnswerShow Answer

Data mining is the process of analyzing data to extract information not offered by the raw _______ alone.

Correct AnswerverifiedShow Answer

Which of the following statements is true?

Correct AnswerverifiedShow Answer

Infographics (information graphics)displays information graphically so it can be easily understood.

Correct AnswerverifiedShow Answer

Time-series information is time-stamped information collected at a particular ___________.

Correct AnswerverifiedShow Answer

What is the ultimate outcome of a data warehouse?

Correct AnswerverifiedShow Answer

What is a primary key?

Correct AnswerverifiedShow Answer

Zappos is an online shoe retailer,built its data-driven website catering to a specific niche market: consumers who were tired of finding that their most-desired items were always out of stock at traditional retailers.

Correct AnswerverifiedShow Answer

Within the beginning stage of the data warehouse models process,which of the following are included in the internal databases?

Correct AnswerverifiedShow Answer

A content _________ is the person responsible for creating the original website content.

Correct AnswerverifiedShow Answer

Data visualization tools move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts,controls,instruments,maps,time-series graphs,and more.

Correct AnswerverifiedShow Answer

Which of the following is not an example of an advantage to using the Web to access organizational databases?

Correct AnswerverifiedShow Answer

What move beyond Excel graphs and charts into sophisticated analysis techniques such as pie charts,controls,instruments,maps,time-series graphs,and more?

Correct AnswerverifiedShow Answer

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Many organizations today find it next to...
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