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Exam 4: Customer Buying Behavior

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Question 21

Multiple Choice

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Bob Burnquist is one of many professional skateboarders in the U.S.who competes and showcases the sport for skateboard enthusiasts.These devoted fans imitate the athletes' moves and jumps to the detriment of their own safety.To skateboard enthusiasts,the Bob Burnquist crowd is part of their:

A) Culture
B) Family
C) Peer group
D) Reference group
E) Subculture

F) A) and E)
G) B) and C)

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Question 22

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A retail market segment that has _____________ is able to dictate to a retailer what it needs to offer to satisfy the needs of the segment.

A) actionability
B) accessibility
C) durability
D) flexibility
E) identifiability

F) A) and D)
G) C) and D)

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Question 23

Multiple Choice

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_________ needs are directly related to accomplishing a specific task.

Describe steps of how consumers select merchandise and a retailer.Then describe how retailers attempt to influence each stage of selecting a retailer.

Store advocates are customers who like a store so much that they actively share their positive experiences with friends and family.

Which of the following is NOT true in regards to the amount of information search?

Which of the following is NOT an approach that retailers can use to stimulate need recognition?

The Main Game is a retail store,which appeals to people who enjoy role-playing games.The store carries games,books,and a play area where fanatics can meet and play against one another.Since there are no unifying demographics,the store uses ___________ segmentation.

To effectively sell merchandise,which typically involves impulse purchases,what is the most critical element in the retail mix?

Target stores stock Mossimo,a private label.Mossimo provides relaxed,fashionable,and ready-to-wear clothing which are more economical than comparable clothing in other department stores.Target can use ________________ segmentation to determine its retail market.

The pattern of buying both premium and low-priced merchandise or patronizing both status-oriented retailers and price-oriented retailers is called ____________.

Marilee is a dedicated runner who believes in pampering herself by using the best running equipment available.Every six months,Marilee goes to her local sporting goods store and buys one dozen pairs of white Nike 100 percent short cotton socks.She will not wear any other brand.On her last trip to buy socks,the store was temporarily out of the socks.Rather than buy another brand that was similar,she made a special trip to the store a week later to buy the Nike brand.In terms of Nike socks,Marilee has high:

What are ways retailers can encourage customers to shop at their stores more frequently?

While eating may satisfy a functional need,Lucia's Italian Restaurant features gurgling fountains,live music,Baroque paintings and lush gardens to stroll while you wait.Eating at Lucia's can also satisfy which of the following needs?

A cruise ship specializing in entertaining families with children would most likely be using _______________ segmentation to attract business.

What kind of need may be satisfied by shopping and purchasing designer label merchandise?

__________ segmentation is the primary means for segmenting the aging baby boomer retail market.

Which of the following is an example of a subculture?

Which of the following describes hedonic needs that can be satisfied by shopping?

What is valued more in collectivist cultures?