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The profit-maximizing rule for a firm in a monopolistically competitive market is to always select the quantity at which


A) marginal revenue is equal to marginal cost.
B) average total cost is equal to marginal revenue.
C) average total cost is equal to price.
D) average revenue exceeds average total cost.

E) B) and C)
F) B) and D)

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Which of these types of firms can earn a positive economic profit in the long run?


A) monopolies, but not competitive firms or monopolistically competitive firms
B) monopolies and monopolistically competitive firms, but not competitive firms
C) monopolies, monopolistically competitive firms, and competitive firms
D) No firms earn positive economic profit in the long run. Entry will reduce all firms' economic profit to zero in the long run.

E) All of the above
F) B) and C)

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The entry of new firms into a monopolistically competitive market is accompanied by


A) both positive and negative externalities.
B) only positive externalities.
C) only negative externalities.
D) only private profit opportunities (no externalities) .

E) B) and C)
F) All of the above

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Which of the following statements is not correct?


A) Novels are likely to be produced in a monopolistically competitive industry.
B) Cable television is likely to be produced in a monopoly industry.
C) Milk is likely to be produced in a monopolistically competitive industry.
D) Cigarettes are likely to be produced in an oligopoly industry.

E) A) and C)
F) All of the above

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Scenario 16-4 Delish, a moderately priced restaurant, has recently announced intentions to open a restaurant in Boston, MA. Assume that the restaurant market in Boston is characterized by monopolistic competition. -Refer to Scenario 16-4. As a result of the new restaurant, existing restauranteurs in Boston are likely to experience a


A) product-variety externality, which is a negative externality.
B) product-variety externality, which is a positive externality.
C) business-stealing externality, which is a negative externality.
D) business-stealing externality, which is a positive externality.

E) B) and C)
F) C) and D)

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A monopolistically competitive industry is characterized by


A) many firms, differentiated products, and barriers to entry.
B) many firms, differentiated products, and free entry.
C) a few firms, identical products, and free entry.
D) a few firms, differentiated products, and barriers to entry.

E) A) and B)
F) B) and D)

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Describe the shape of the monopolistically competitive firm's demand curve.

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Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. Table 16-3 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries.   -Refer to Table 16-3. Based on the concentration ratio, which industry is the most competitive? A) Industry A B) Industry B C) Industry C D) Industry D -Refer to Table 16-3. Based on the concentration ratio, which industry is the most competitive?


A) Industry A
B) Industry B
C) Industry C
D) Industry D

E) A) and C)
F) All of the above

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When a new firm considers entering a market, it takes into account only the profit it would make. What are the two external effects that occur in the market that the firm does not consider?

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product-variety exte...

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A firm that would experience higher average total cost by increasing production is operating with excess capacity.

A) True
B) False

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A firm in a monopolistically competitive market faces a


A) downward-sloping demand curve because the firm's product is different from those offered by other firms.
B) downward-sloping demand curve because there are only a few firms in the market.
C) horizontal demand curve because there are many firms in the market.
D) horizontal demand curve because firms can enter the market without restriction.

E) A) and B)
F) A) and C)

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Figure 16-1 Figure 16-1         -Refer to Figure 16-1. Which of the graphs illustrates a relatively elastic, though not perfectly elastic, demand curve consistent with a market that has many substitute products? A) Panel A B) Panel B C) Panel C D) Panel D Figure 16-1         -Refer to Figure 16-1. Which of the graphs illustrates a relatively elastic, though not perfectly elastic, demand curve consistent with a market that has many substitute products? A) Panel A B) Panel B C) Panel C D) Panel D Figure 16-1         -Refer to Figure 16-1. Which of the graphs illustrates a relatively elastic, though not perfectly elastic, demand curve consistent with a market that has many substitute products? A) Panel A B) Panel B C) Panel C D) Panel D Figure 16-1         -Refer to Figure 16-1. Which of the graphs illustrates a relatively elastic, though not perfectly elastic, demand curve consistent with a market that has many substitute products? A) Panel A B) Panel B C) Panel C D) Panel D -Refer to Figure 16-1. Which of the graphs illustrates a relatively elastic, though not perfectly elastic, demand curve consistent with a market that has many substitute products?


A) Panel A
B) Panel B
C) Panel C
D) Panel D

E) B) and D)
F) A) and B)

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Use the letters to identify the deadweight loss associated with this firm's profit-maximizing production. -Refer to Figure 16-13. Use the letters to identify the deadweight loss associated with this firm's profit-maximizing production.

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 0, what quantity would a profit-maximizing monopolist produce?


A) Q = 0
B) Q = 2
C) Q = 5
D) Q = 10

E) All of the above
F) C) and D)

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.   -Refer to Table 16-2. What is the concentration ratio for Industry K? A) about 8% B) about 36% C) about 48% D) about 84% -Refer to Table 16-2. What is the concentration ratio for Industry K?


A) about 8%
B) about 36%
C) about 48%
D) about 84%

E) A) and B)
F) A) and C)

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Firms that sell highly differentiated consumer goods, such as over-the-counter drugs, soft drinks, breakfast cereals, and dog food, typically spend between 10 and 20 percent of revenue for

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If regulators required firms in monopolistically competitive markets to set price equal to marginal cost,


A) firms would most likely experience economic losses.
B) firms would also operate at their efficient scale.
C) new firms would likely to enter the market.
D) the most efficient firms would not likely to be affected.

E) None of the above
F) A) and B)

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In both perfect competition and monopolistic competition, each firm


A) has some monopoly power.
B) sells a product that is at least slightly different from those of other firms.
C) faces a downward-sloping demand curve.
D) has many competitors.

E) None of the above
F) A) and B)

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If a firm in a monopolistically competitive market successfully uses advertising to decrease the elasticity of demand for its product, the firm will


A) be able to increase its markup over marginal cost.
B) eventually have to reduce price to remain competitive.
C) increase the welfare of society.
D) reduce its average total cost.

E) A) and B)
F) A) and C)

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Suppose that monopolistically competitive firms in a certain market are experiencing losses. In the transition from this initial situation to a long-run equilibrium,


A) the number of firms in the market decreases.
B) each existing firm experiences a decrease in demand for its product.
C) each firm experiences an upward shift of its marginal cost and average total cost curves.
D) each existing firm's average total cost falls to bring economic profit back to zero.

E) A) and D)
F) All of the above

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