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Exam 10: Developing New Products and Services

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Question 61

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Factors such as total market dollars, market growth rate, gross profitability, and cash flow are a part of which stage of the new-product process?

A) business analysis
B) idea generation
C) development
D) market testing

E) A) and B)
F) C) and D)

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Question 62

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Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. CNNs 24/7 global news service and eBay's online auction services would be examples of:

A) process-line extensions
B) major service innovations
C) service-line extensions
D) style changes

E) C) and D)
F) None of the above

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Question 63

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A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items. The retail chain would have purchased a(n) :

Printer paper would be classified as which type of support goods?

At Mattel, new product prototypes are child tested in special testing playgrounds during the___________ stage in the new-product process.

The 'Lean Startup' preaches constant iteration of products. This process can be referred to as:

Cross-functional teams are most likely to be used in which stage of the new-product process?

Which of the following products at the time of its introduction was the best example of a dynamically continuous innovation?

Poor product quality is often the result of poor:

Which of the following is considered a durable good?

What are the four types of consumer goods? How do they differ?

Janine recently went gluten free and is purchasing breakfast cereals for the first time. Which statement below best describes her experience?

Specialized bicycles may increase the demand for Shimano gears if there is an increase in consumer demand for specialized mountain bikes. This illustrates __________.

In terms of promotion, which of the following types of goods would stress price, availability, and awareness?

Explain the difference between consumer goods and business goods. Why are some products difficult to categorize as one or the other? Give an example of a business good, a consumer good, and a good that is difficult to categorize.

In a presentation to Senior Management, you show a weighted point system to a number of ideas a cross-functional team generated. At what stage is this presentation most likely to occur?

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

List four reasons why market testing might not be used by organizations in the new-product process.

The manner in which a consumer good is classified depends on the individual. One person may view a camera as a_________ and visit several stores before deciding on a Brand, whereas a friend may view cameras as a_________ and will only buy a Nikon.